The Future of Sports

How Tech shapes Athletes, Fans and Management

Join us for an insightful conversation with Prof. Dr. Sascha L. Schmidt, Director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management. In this episode, we delve into the transformative power of technology on the modern sports landscape. We'll explore how advancements in areas like data analytics, AI, and virtual reality are revolutionizing athlete performance, enhancing fan experiences, and reshaping the strategies of sports organizations. Prof. Schmidt will share his expertise on how these technological advancements are impacting: Athlete Development: From personalized training regimens and injury prevention to performance optimization and talent identification, we'll discuss how technology is empowering athletes to reach new heights. Fan Engagement: Learn how technology is creating immersive and interactive fan experiences, from personalized content and virtual reality applications to innovative ticketing and fan-centric platforms. Sports Management: We'll examine how sports organizations are leveraging technology to optimize operations, improve decision-making, and gain a competitive edge in the evolving sports business landscape. This episode offers a unique perspective on the future of sports and how technology is driving innovation and shaping the industry for years to come.