Rodeo: The Social Network Built for Real Art (and Real Rewards)

No ads, just creators, collectors, and a blockchain-based ecosystem.

Apr 03, 2025

Let's talk about something new in the social media arena: Rodeo. Forget the endless scroll of curated perfection; this platform is built for creators and the people who appreciate them.

Follow me on Rodeo

What's Rodeo?

Rodeo is a social network for artists and makers. Think Instagram, but with a twist: you "collect" posts, and each collection becomes an NFT. That's right, digital ownership. When you find a piece you dig, you hit "Collect." Simple.

Here's the kicker: every collection triggers a mint on the Base network. That means the creator gets paid in ETH. And not just them – the collector who influenced that mint gets a cut too.

A Fresh Business Model

I'm liking this business model. It's built to scale. The more people collect, the more everyone earns. No need for endless ad profiles here. The platform grows when the community grows. That's a solid move.

Art on Rodeo: Real Deal Creativity

Unlike the usual social media highlight reel, Rodeo is a hub for actual art. You'll find some seriously cool stuff. Artists like 'doba' and 'eboy' are showcasing their work, and it's a breath of fresh air. Check out some examples below:

How Collecting Works: The Nitty-Gritty

Here’s the breakdown:

Collect and Mint: You see something you like, you hit "Collect." This mints an NFT.
ETH Rewards: Each mint has a tiny fee (.0001 ETH).
- 50% goes to the creator (.00005 ETH).
- 25% goes to the collector who influenced the mint (.000025 ETH).
- 25% goes to Rodeo (.000025 ETH).
Influence Matters: If your recent activity influenced someone to mint, you get rewarded.
Wallet Management: Keep your Rodeo wallet loaded. You can buy credits with a credit card, earn ETH by creating posts, or deposit ETH directly.
Undo Feature: Accidentally collect? Hit "Undo" fast.
Multiple Collections: You can collect the same post multiple times. Show that love.
The Digital Sweat Lodge is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Getting Started: Jump Right In

Head over to rodeo.club and sign up. You can use your Instagram, verified Warpcast account or an invite code. Your account comes with a built-in Web3 wallet. Load it up, start exploring, and collect what speaks to you.

My Take

Rodeo is a smart move. It’s a platform that puts creators first and rewards those who support them. In a world of endless ads and curated feeds, it's refreshing to see something built on genuine appreciation for art.

What are your thoughts? Will you be collecting on Rodeo? Let me know in the comments.